With a large portion of retail purchases moving online in the last few years, many are seeking ways to cash in on the trend. One of the leading platforms currently is called Shopify. They allow a new ecommerce seller to quickly and easily create an online store. Retail, in years past, used to be an expensive proposition. Huge expenses to lease a physical building and then there was the cost of inventory all of which could quickly exceed $100,000 or more.
In contrast, with online store builders like Shopify, you can post your items for sale, market and sell your items, all without the requirement of warehousing or stocking even one physical product. This is the drop-shipping business model that attracts thousands of entrepreneurs every year. This popular model allows you to focus your attention on growing your business and providing great customer service.
One of the most attractive aspects to this new model is the ability to have several vendors to choose from the ship directly to your customers. The entire process can potentially be automated from customer order to the manufacturer shipping the product right to the end user. You also have the ability to utilize multiple vendor suppliers to address your product inventory and shipping needs.
Many new ecommerce business owners view dropshipping as the best solutions for building a brandable online retail store. Shopify ecommerce helps level the playing field since it doesn’t require large start-up expenses. Most shop owners love the flexibility to run a second source of income without having to give up their primary income source.
Shopify ecommerce is becoming the most recognized platform mainly due to its list of features and professional approach. Setting up a Shopify store can be very straightforward, especially if you have any online marketing experience and you don’t have to be a software developer to have a great looking website. It’s a great solution for dropshippers that want flexibility and a great company to back them up if they have questions or concerns.
Since the Shopify platform offers a multitude of theme designs, it’s gives you more time to research the best products and pricing for your store. Automated product sourcing apps are available to assist you in locating available inventory for your online ecommerce store. Shopify really has left nothing out, you can get professional help with hundreds of various product sources, site designs, shipping and inventory help.
As part of the store setup in Shopify, you will need to identify your category and niche for your store product offerings. This category or niche should be directly related to your overall product concept. As an example, if you wanted to sell camping gear, your category name could be Outdoor Gear.
Marketing your ecommerce store has also become more straightforward with hundreds of trainings available on how to best use social media and other current methods for reaching your prospects. Probably the most effective at uncovering your perfect customer is the Facebook Ad platform. They have mastered how to get in front of the people most ready to buy your product or service. Even though it’s more of a visual platform, many store owners are having success marketing on Instagram also. If you can keep your customer acquisition costs low and provide personalized service before and after the sale, a Shopify ecommerce store may be just the right business for you.